My mission now is to support Product Owner and Agile Leader in their professional development as an expert in this field. 

Paulina Hornbachner

technophile through and through

From irrigation systems when growing vegetables, to computer games in my spare time, to smart home – I’m incredibly tech-savvy! After studying business and aiming to get into online marketing, I stumbled into IT as a project manager by chance and my passion was ignited! For a long time, I worked as a product owner, but also as an agile leader, so I got to know and love both sides of the job.

Coach for Product Owner and Agile Leader

In my 10+ years as an IT Project Manager and Product Owner, I have worked in various processes such as Waterfall, Kanban, Scrum, etc. and with various digital products such as website, app, frameworks, etc. I have always been overwhelmed by the wide range of continuing education opportunities in this field.

As an Agile Leader, I was responsible for the product owners myself and had to realize that there are many books and certificates, but no practical action guide or personnel development method for agile roles. So without further ado I developed it myself and out of my love for teaching processes and methods came the idea to offer coaching and online courses.

"To be successful, roles and tasks must be clearly defined and prepared. "

My goal is not only to bring new products to market or improve existing ones, but also to create economic success for the company. After careful preparation, I was able to realize my long-cherished dream of self-employment through my newly founded company The Agilista in 2023 and prepare my first online courses – and now I’m all about you!

I not only want to impart knowledge, accompany people in product development and improve processes in companies, but also show that it is important to master the working world in a healthy and productive way. 

I am happy to accompany you on this journey.